Amazon Has Opened It's First-Ever Physical Fashion Retail Store

After helping kick-start the online shopping craze, Amazon is learning further into brick-and-mortar retail with it's first clothing store in Glendale, California. 

Shoppers are increasingly seeking out into-store experiences following pandemic shutdowns, and the e-commerce Giants new store combines hand-on shopping app to find clothes, secure fitting rooms and check out. Amazon has grow it's brick and mortar business in recent years with book shops, convenience store and cashier less grocery store. 

At the store, you can use your Amazon App to select the size and color of a dress you see on the rack in the store and the unit will arrive at the fitting room for you.

You can also choose move clothes to try using a touchscreen in the fitting room and they will be delivered to you in a secure two-sided closet within the trial room.

Customers can also use the biometric Amazon one technology to scan their palm to pay using a credit card files.